Have you heard the phrase garbage in equals garbage out?
Well that applies to to webcasting, like it does to television. We are all familiar with a stations on our own televisions that may not come in clear. And we can see the difference between regular cable channels and high definition channels. It’s all about the signal in and the signal out.
The audio and visual feed that Webcast Group acquires from your/our AV team makes a difference as to what the final product will look like. If you try to cut costs in this area, it may haunt you right in front of your client. They may not notice any issues during the live event, but when they sit down at their computer to watch the archive, they will notice everything.
And here’s the thing, this doesn’t mean you have to have a multi-camera shoot with boom mics, no, not at all. But what you do need to have is high quality working equipment and proper lighting. Before you hire your AV company ask to see a sample of their work, asked them for a current reference. You may want to ask them if they have sent signals through encoding, but this isn’t a per-requisite.
( also depending on your location we may be able to make AV recommendations – just ask )
Another point of quality control is at the bandwidth level. The higher the bandwidth used to send the webcast signal out the higher the quality that appears on the desktops of your viewers.
What’s important here is that you serve your targeted viewer group. Meaning you have to gauge if the connection speed of the majority of your viewers. So that everyone can enjoy the presentation. Thankfully this is getting much easier to do by the day, as most people have learned the importance and value of high-speed internet.
So remember while the event may only been an hour or two, your client’s and your client’s viewers may be watching the final product for months to come through the archived webcast. And of course we all want your webcast to look fantastic. So be sure to invest in top quality of AV services. We’ll take care of the rest.
